ABOUT VERIFY BRAND

Verify Brand provides businesses and governments around the world with complete and customizable Web-based software based services for product, component and security document serialization, serialized product or component management, and supply chain authentication, track and trace, logistics management, brand protection and promotion. Our internally developed .Net based software is hosting in a central and secure data center and our comprehensive solutions are supported by a complete array of professional services.

Our Mission

To help brand owners and governments prosper through increased visibility into and management of their products, documents and supply chains.

Our Values

Integrity and ethical behavior

Leading edge innovation

Operational excellence

Constantly satisfied customers

Supportive and growing partners

Committed and happy employees

Growth and prosperity

Our Solution

The patent-pending Verify Brand system of Web-based software and services is comprised of the following components:

• A central data repository and software hosting platform
• The Internet for simple and ubiquitous access
• Complete serialization and serialized product management
• A comprehensive suite of Web-based software products
• Third party hardware and software as required
• Complete system configuration, deployment and support

At the core of our software-as-a-service solutions is internally developed Web-based software that enables end-to-end system functionality. Our highly configurable and robust VB Enterprise 2.0 suite of software applications enables all functionality necessary for a complete data management, serialization and serialized product management, authentication, track and trace, reporting and system administration solution.

Our solutions are used by brand owners and customers to address multiple business challenges:

• Web-based product authentication
• Counterfeit and diversion detection
• Identify and manage events in real time
• Product tracking and tracing
• Product and component authentication
• Contract manufacturing compliance
• Manage returns, recalls, charge-backs, inventory
• Government tax collection
• Royalty payment and licensing assurance
• Government security document authentication, tracking
• Loyalty, rewards, marketing, data mining
• Corporate risk mitigation

The objectives above can only be met by a brand owner or government uniquely identifying products and enabling simple and ubiquitous access to products, their UID's and related data literally anywhere the Internet is available. Ultimately this model is about dramatically increasing the visibility into and transparency of the life cycle of a product or its components.

Using internally developed, standards-based and highly configurable Web and client software applications, our solutions are deployed in a Software-as-a-Service (SaaS) model for a simple and low cost approach to a highly configurable, scalable and enterprise-wide global implementation. A SaaS model affords the customer the ability to focus their valuable internal resources on core competencies while the Verify Brand software and professional services support the deployed solution(s).

Verify Brand software and services support both very focused or broad-based product authentication with real time data and alerts on, and the management of, unauthorized supply chain 'events', real time graphical and report-based logistics and tracing of product movement, management of product logistics and disposition, brand and product promotion and comprehensive analytics and reporting on all system activity available 24x7.

The Verify Brand platform of Web-based software applications, secure and central data management and supporting Professional Services provides brand owners and governments previously unavailable access to information about documents, materials and products moving throughout the supply chain from production to consumption and back. This access provides highly valuable and actionable data to support brand owners and governments expanding efforts to combat nefarious supply chain activities, improve supply chain efficiency, recognize otherwise lost revenue, grow their business through increased product promotion and customer loyalty and ultimately improve financial performance.

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Our Advantages

Verify Brand and the solutions we offer have the following primary advantages:

• Experts in serialization and printing
• Specialized and innovative
• Experience leader
• Excellent references
• Major global partners
• Single-sourced, comprehensive solutions
• Complete Web-based software suite
• Neutral to technology or vendor supplier
• Customized configurations
• Secure software and systems
• Easily integrated
• Standards compliant
• Quantifiable, measurable
• Low cost, high value

Verify Brand partners with leading IT technology, materials security, label or fiscal stamp printing, packaging, printing equipment and other companies to deploy and support comprehensive solutions. Verify Brand .Net Web-based software is easily configured, deployed and supported anywhere in the world. The Verify Brand system is deployed in over a dozen countries, in multiple languages and supporting secure serialization, central and secure data management, brand protection, product logistics and promotion efforts for major global brands.

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Our Background

The patent-pending Verify Brand system was originally conceived in early 2001, based on our parent company's experience securely serializing labels for numerous global brands. The idea that unique product identification and associated product records stored in a central and secure data repository could be accessed via the Internet, opened up vast opportunities for addressing multiple business and government operational challenges.

Verify Brand was incorporated in October 2003 and launched in February 2004. Our first customer in 2004 was a Fortune 50 Health and Life Sciences Company that demanded the best our solution and company could providea>. We met or exceeded all of their expectations. The result of this effort was a fully vetted and hardened set of software applications, operational and quality support systems, fully audited central and secure data repository, authentication call center, experience deploying serialization in customer production, integration with multiple customer operations and more.

Verify Brand has a unique and growing collection of very talented and multi-faceted professionals skilled in customer requirements development, software development, systems integration, project management, uncompromising service and more.

Verify Brand sells its solutions through strategic partners and has been selected as a partner by some of the world's highest quality and most well-known companies. Why, because they recognized that Verify Brand offered the most complete set of software, experience, flexibility and core competencies for the required solutions available in the market.

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