BENEFITS

Following are many of the benefits that can accrue from the implementation of a Verify Brand solution:

Security

• Authenticate product in real time.
• Manage unauthorized events in real time.
• Receive real time feedback from consumers.
• Authenticate materials security.
• Target problem areas with designed authentication.

Logistics

• Track product and trace events.
• Improve returns, recalls
• Increase order management precision
• Manage consignment inventory
• Manage warranty programs

Marketing

• Increase consumer confidence.
• Increase brand loyalty.
• Promote products and brands.
• Distinguish products and brand.
• Proactively increase customer contact.
• Mine demographic and customer data.

Financial

• Capture revenues lost to counterfeiting and diversion.
• Assure maximum revenue contribution from excise taxes.
• Increase new sales from improved market image and brand loyalty.
• Reduce security costs related to counterfeiting and diversion.
• Prevent brand equity and image degradation.
• Reduce end customer support costs.

Regulatory/Legal

• Comply with government and/or industry regulations or guidelines.
• Mitigate liability and risk.
• Protect intellectual property.