BENEFITS
Following are many of the benefits that can accrue from the implementation of a Verify Brand solution:
Security
- Authenticate product in real time.
- Manage unauthorized events in real time.
- Receive real time feedback from consumers.
- Authenticate materials security.
- Target problem areas with designed authentication.
Logistics
- Track product and trace events.
- Improve returns, recalls
- Increase order management precision
- Manage consignment inventory
- Manage warranty programs
Marketing
- Increase consumer confidence.
- Increase brand loyalty.
- Promote products and brands.
- Distinguish products and brand.
- Proactively increase customer contact.
- Mine demographic and customer data.
Financial
- Capture revenues lost to counterfeiting and diversion.
- Assure maximum revenue contribution from excise taxes.
- Increase new sales from improved market image and brand loyalty.
- Reduce security costs related to counterfeiting and diversion.
- Prevent brand equity and image degradation.
- Reduce end customer support costs.
Regulatory/Legal
- Comply with government and/or industry regulations or guidelines.
- Mitigate liability and risk.
- Protect intellectual property.

