Following are the many benefits that can accrue from the implementation of the Verify Brand product authentication and event management solution:

Customer/Market

• Increase consumer safety.
• Sustain and increase customer brand loyalty.
• Protect business customers from unauthentic product and risks.
• Competitively distinguish products and company.
• Proactively increase customer contact.

Financial

• Capture sales lost to counterfeiting and diversion.
• Increase new sales from improved market image.
• Reduce security costs related to counterfeiting and diversion.
• Prevent brand equity and image degradation.
• Increase supply chain efficiency.
• Reduce end customer support costs.

Production and Distribution

• Increase product security in production facilities.
• Increase product security throughout distribution.
• Monitor and measure product authentication in real time.
• Modify or increase product authentication.
• Target problem areas with designed authentication.

Regulatory/Legal

• Comply with federal and/or industry guidelines or regulations.
• Reduce liability and risk of litigation.