Verify Brand is a Product Security Solution Provider within the larger brand protection industry.  In particular, our solution falls within a Level One form of product security, Serialization, with overt Product Authentication.  The Verify Brand Solution complements and integrates with existing Product Security, including providing a platform from which to verify the existence and efficacy of printed or applied overt and covert security technologies.

The Verify Brand Product Authentication Solution is best evaluated and implemented in the context of brand protection and product security strategy therein.  The solution is in large part premised on the brand owner proactively engaging their supply chain and when appropriate, end customers as they relate to the verification of product authenticity.

Detect and Prevent Counterfeiting and Diversion

Implementation of the Verify Brand Solution in the product distribution, retail and consumption process will detect and deter counterfeiting and diversion.  Unlike traditional product security or supply chain solutions, true product authentication can identify and isolate the source of the problem, respond in real time, and help remove unauthentic product from the supply chain.  This dramatically increases barriers to entry and risks for both current and potential counterfeiters and diverters.

Item level unique identification of products, grouped through parent-child relationships for distribution efficiency and easy access to a method to verify product veracity, will provide a currently unavailable level visibility into the movement of products throughout the supply chain, up to and including the point of use.  The Verify Brand Solution improves a company’s top and bottom-line performance by mitigating the corrosive effects of counterfeiting, diversion, return fraud, over-runs and other unauthorized activities.  Verify Brand also helps improve brand loyalty, which directly and positively impacts financial performance.  The Verify Brand Solution is a platform on which to demonstrate leadership in the overall effort to stop counterfeiting and diversion and provide positive messages to the consumer.

The Verify Brand Solution enables something no other form of product security or authentication provides; real time and constant insight into, and measurement of, the effectiveness of the solution.  Because the solution is web-based, all authentication activity is logged, analyzed and reported.  This enables Verify Brand and the brand owner to:

• Identify and locate counterfeit or diverted product in real time
• Identify less than trustworthy supply chain partners
• Verify returned product authenticity
• Manage contract manufacturing
• Initiate or manage product recalls
• Measure system usage patterns and frequency
• Determine who is using the system (or not) and where
• Adjust or increase system usage where needed
• Pinpoint system usage abuse or problems
• Obtain valuable data and feedback from the supply chain and customers
• Improve non-security related supply chain management activities, e.g. inventory management
• Disseminate targeted brand and marketing messages
• Provide data for a regular and quantifiable Return on Investment

What defines a viable product authentication solution?

• Previously deployed and validated
• Addresses and combats all unauthorized supply chain activity
• Based on proven technology and available for implementation today
• Provides a system for uniquely identifying products, labels and packages
• Enables authentication by manufacturers, distributors, retailers and consumers
• Provides real time interaction with the supply chain
• Can track products as they move through the supply chain
• Collects, analyzes, alerts and reports valuable data to the brand owner
• Adaptable to production and distribution processes, with minimal disruption and additional cost
• Is measurable, and provides an acceptable Return on Investment

The Verify Brand solution meets all of these criteria without the introduction of new technology or expensive equipment and significant disruption to brand owners' or distributors' operations.