Verify Brand provides brand owners and governments with a customized and comprehensive product serialization and authentication platform, based on the use of unique secure codes (numeric tokens); the method urged by The Los Alamos National Laboratories in their exhaustive review of anti-counterfeit technologies.  Once deployed, the Verify Brand software and services support real time alerts on, and the management of, unauthorized supply chain events, with real time tracking of product movement and comprehensive reporting solutions available 24x7.  The Verify Brand platform is designed to significantly increase the visibility into, and transparency of, the supply chain and thereby detect and deter product counterfeiting, grey market diversion and other supply chain intrusions.

The Verify Brand Solution is grounded in the principles of uniquely identifying products, per package or multiple levels of packaging, and enabling simple and ubiquitous forms of verification throughout the supply chain, up to and including the end customer.  The Verify Brand platform of web-based Software Applications, Secure Data Center, Call Center and supporting Professional Services provides valuable, actionable and previously unavailable data to the brand owner in their escalating efforts to combat nefarious supply chain activities, including:

• Counterfeiting
• Grey Market Diversion
• Return Fraud
• Over-labeling
• Unauthorized Manufacturing Over-runs

The patent pending Verify Brand Solution enables brand owners, suppliers, distributors, retailers, businesses and consumers to verify the authenticity of a product via the Internet, and thereby detect counterfeit, diverted or unauthorized transactions early and in real time.  The Verify Brand system and service models have the following primary advantages:

• Comprehensive, adaptable and turnkey
• Web-based for access, flexibility and real-time data
• Secure systems, software and services
• Access to the Internet via handhelds, computer, call center and web-services
• Compatibility with brand owner and third party processes and systems
• Neutral to location, technology and vendors
• Low cost, high value
• Measurable results
• Proprietary Verify Brand system for better than Six Sigma Reliability:  (Accuracy of 99.99 times out of 100, still leaves you with 50,000 improper codes, and 50,000 chances for false alarms, in a batch of five million)

The Verify Brand solution is innovative, not only for its distinctive approach to uniquely identifying products through serialization, but also for its ability to capture product authentication events, detect unauthorized events and respond in real, or near real time, with alerts and event management.  This unique platform provides the first truly measurable product security solution.  Unlike any other form of product security, the Verify Brand Solution enables brand owners to know at any time how well the product authentication system is working, who is using it or not and quickly adjust its application.  Importantly, capturing system usage and detecting unauthorized transactions will provide multiple direct and indirect benefits and enable a quantifiable Return on Investment.

Verify Brand partners with leading label printing, packaging, printing equipment, RFID, product security and other companies to develop comprehensive solutions and support the delivery of its solution to brand owners.  Verify Brand’s system can be deployed at label converters or brand owner production facilities and seamlessly integrated with existing processes and technology.

The Verify Brand Solution is deployed and protecting products, companies, brands and consumers.

Solutions and Services