Verify Brand, Inc. is a turnkey and configurable product authentication solution provider that helps organizations:

• Increase visibility into, and transparency of, the supply chain.
• Detect and deter product counterfeiting, diversion and other unauthorized activity.
• Ensure the authentic, intended and safe use of products.
• Protect and increase the value of businesses and brands.

The Verify Brand solution is comprehensive in scope, robust and secure in architecture, and customizable.  It is adaptable to any customer situation, provided there is an Internet or phone connection.  It is scalable across organizations and can be deployed with minimal disruption to the operation.

Verify Brand offers three web-based software applications, illustrated in the graphic below, that combine with a Data Center, Call Center and an array of Professional Services to form a configurable turnkey service solution:

Secure Code Control®

Secure Code Control® -- Resides at any print location and supports requesting, generating or importing, printing, verifying, activating and applying unique product codes to products, labels and packaging.  Secure Code Control® enables the input of any amount of product or other data to be associated with product codes, e.g. lot or batch code, expiration date, ship to destination.  This application also supports changing the status of codes based on a change in the status of the product, e.g. retained or quarantined.  Codes may be carried on products in any form (human-readable, bar code, RFID), at any level of packaging and using parent-child relationships.  Secure Code Control® supports the use of other forms of unique product identification, e.g. EPCglobal numbers or UID’s embedded in RFID chips.  Components of Secure Code Control® seamlessly drive printing, inspection and other production equipment, create parent-child relationships and import data.

VeriSure!®

VeriSure!® -- A web-based service that enables brand owners, distributors, consumers and others to verify product codes via the Web, a Call Center or Web Services (with no human intervention) using human and machine-readable, as well as covert versions of a code.  Based on customer-defined business rules, VeriSure!® supports real time detection of unauthorized supply chain events and provides important initial alerts to designated locations, as well as providing management of, and responses to, those events.  VeriSure!® checks the submitted Verification Codes against the appropriate database and communicates to the brand owner/manufacturer and verification point, via the Internet, that the code is valid or immediately alerts them that an invalid Verification Code has been identified.  Invalid Verification Codes are identified using business rules that are customized to each brand owner's particular supply chain dynamics.

Codes can be read or scanned and checked individually or en masse using any available technology compatible with the manner in which the code is carried on the product, e.g. bar code or RFID and the quantity of codes requiring verification, e.g. one to millions.

VeriSure!® provides the process and platform by which a chain of custody report can be built and then reported.  VeriSure!® can also provide a method by which to verify both the physical existence and authenticity of physical tamper evident or authentication technologies, e.g. seals, holograms, secure inks, etc.

VeriSure!® automatically manages detected unauthorized events and provides specific information to the brand owner/manufacturer and the verification point, including, but not limited to the IP address at which the code verification was attempted; geographic location of the counterfeit product, based on information already in the database or feedback from the verifier; and time the invalid code was identified.

Verification Codes can also be submitted to a dedicated Call Center which then uses the Internet to check code authenticity.  In addition, cell phones and PDAs can be used to verify code authenticity using: keypad input, text messaging, an e-mailed photograph, a scan of the bar code or RFID, or manual code input directly into their VeriSure!® website.

VeriTrack!®

Secure Data Center

Secure Data Center -- Verify Brand utilizes a third-party hosted data center that provides flexible, fast and easy deployment with predictable monthly costs.  This facility has over 65 full time data center engineers, is one of Top Five Microsoft Hosting Partners, and is certified by IBM Global Services.  It completed SAS70 Type I and Type II audits and maintains IT Infrastructure Library (ITIL) expertise.  They have maintained a 100% Service Level Agreement compliance and provides 24x7x365 Network Operation Center support.

Professional Services

• Needs Analysis, site surveys, requirements development and solution design
• Specification, procurement and integration of third-party software and equipment
• Software and application configuration, customization and integration
• System Installation
• On-site and web-based Training
• Regulatory reporting and documentation
• Custom report design and development
• Secure Data Center
• Code Verification Call Center
• Event monitoring and management
• 24x7 Customer and System Support Call Center
• On-site repair and maintenance

Secure Label Procurement™

Secure Label Procurement™ -- Verify Brand provides a customer-branded, secure e-commerce website to enable authorized contract manufacturing and packaging locations to directly and securely order pre-serialized labels or packaging from authorized print or RFID vendors.  Verify Brand can monitor the customer's Secure Label Procurement™ site and reconcile code requests from contract manufacturers or packaging suppliers with actual product volume.