Verify Brand

BENEFITS AND RETURN ON INVESTMENT

Verify Brand® helps the customer model how the deployed system will measure and generate a positive return on investment. Following are some of the many of the benefits that can accrue from the implementation of a Verify Brand® system:

Security

  • Authenticate product in real time
  • Manage unauthorized events in real time
  • Receive real time feedback from consumers
  • Authenticate materials security
  • Target problem areas with designed authentication
  • Ensure legitimate supply chains

Logistics

  • Track product and trace events
  • Improve returns, recalls and warranty management
  • Increase order management precision
  • Manage consignment inventory
  • Manage warranty programs

Marketing

  • Increase consumer confidence
  • Increase brand loyalty
  • Promote products and brands
  • Distinguish products and brand
  • Proactively increase customer contact
  • Mine demographic and customer data

Financial

  • Capture revenues lost to counterfeiting and diversion
  • Assure maximum revenue contribution from excise taxes
  • Increase new sales from improved market image and brand loyalty
  • Reduce security costs related to counterfeiting and diversion
  • Prevent brand equity and image degradation
  • Reduce end customer support costs

Regulatory/Legal

  • Comply with government and/or industry regulations or guidelines
  • Mitigate liability and risk
  • Protect intellectual property
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