BENEFITS AND RETURN ON INVESTMENT
Verify Brand® helps the customer model how the deployed system will measure and generate a positive return on investment. Following are some of the many of the benefits that can accrue from the implementation of a Verify Brand® system:
Security
- Authenticate product in real time
- Manage unauthorized events in real time
- Receive real time feedback from consumers
- Authenticate materials security
- Target problem areas with designed authentication
- Ensure legitimate supply chains
Logistics
- Track product and trace events
- Improve returns, recalls and warranty management
- Increase order management precision
- Manage consignment inventory
- Manage warranty programs
Marketing
- Increase consumer confidence
- Increase brand loyalty
- Promote products and brands
- Distinguish products and brand
- Proactively increase customer contact
- Mine demographic and customer data
Financial
- Capture revenues lost to counterfeiting and diversion
- Assure maximum revenue contribution from excise taxes
- Increase new sales from improved market image and brand loyalty
- Reduce security costs related to counterfeiting and diversion
- Prevent brand equity and image degradation
- Reduce end customer support costs
Regulatory/Legal
- Comply with government and/or industry regulations or guidelines
- Mitigate liability and risk
- Protect intellectual property

