BRAND PROMOTION

Manufacturers can encourage the authentication of UID's and the management of unauthorized events by consumers by providing or integrating a Web-based customer loyalty program. This will further leverage secure product serialization and ubiquitous access to centrally stored electronic product records provided by VB Enterprise 4.0 Web-based software. The resulting benefits to the brand owner are increased customer interaction, increased exposure to marketing and promotional campaigns, additional customer data and increased revenues from reward programs.

Attracting customers to manufacturers Web site through a promotional effort can both help to assure the use of the system for product authentication (counterfeit and diversion detection) and increase customers awareness of any important marketing initiative. In addition, this same site may be used to support consumer level product recalls or help to manage returns or other customer level issues when integrated with VB Enterprise 4.0 Tracking and Event Management.